Coaches and managers play a vital role in promoting the Club’s aims, values, and reputation. They are leaders and role models, responsible for setting high standards of behaviour and fostering a positive football environment.
To uphold these responsibilities, every coach and manager is expected to:
• Respect the rights, dignity, and worth of every individual, treating all players equally and fairly.
• Place the safety and wellbeing of players above all other considerations, including performance or results.
• Follow all guidelines and regulations set out by The Football Association.
• Build positive working relationships with players based on mutual trust and respect.
• Never exert undue influence over players for personal gain or benefit.
• Encourage and support players to take responsibility for their behaviour, development, and performance.
• Ensure that all coaching activities are appropriate to the age, maturity, experience, and ability of the players.
• Provide clear expectations to players (and where appropriate, parents/carers) about what they can expect from their coach and what is expected of them.
• Work collaboratively with other coaches, officials, and specialists (e.g. doctors, physiotherapists, sports scientists) in the best interests of the player.
• Promote the positive values of football — such as Fair Play and Respect — and never condone behaviour or practices that go against the spirit or laws of the game, including the use of prohibited substances or techniques.
• Consistently demonstrate high standards of behaviour, professionalism, and appearance.
• Use appropriate language at all times and challenge inappropriate behaviour when it occurs.
• Show respect to all players, officials, and supporters — of both your own team and the opposition — regardless of race, religion, ability, or disability.
• Respect the authority of match officials, never publicly question their decisions, and avoid words or actions that could mislead or undermine them.
By following this Code of Conduct, coaches and managers help create a safe, respectful, and enjoyable football environment for all.